BUTLER Housekeeping, the cornerstone of the multi-faceted lifestyle and luxury company, BUTLER, started with a vision to bring the hotel experience to people’s homes and daily lives. Today, BUTLER has expanded its offerings across a wide range of services, including home, property, marine, employment (HR), academy, retail, and more. In this article, we will explore the BUTLER vision of elevating everyday living with hotel-like hospitality and the company’s unwavering commitment to quality, service, and excellence.

The Genesis of BUTLER: Bringing Hotel Hospitality Experience to Everyday Lifestyle and Beyond

The BUTLER Vision: Hotel Hospitality Experience in Everyday Life

BUTLER Housekeeping began with the innovative idea of providing the world’s first daily housekeeping service. This unique offering aimed to recreate the luxurious experience of staying in a 5-star hotel, right in the comfort of one’s own home. The positive response to this service led to customers requesting additional home services for added convenience, such as aircon servicing and handyman work.

As BUTLER continued to grow, doors opened to various types of residences, from condominiums to landed houses, black and white houses, and even Good Class Bungalows (GCBs). This expansion demonstrated the company’s ability to adapt and cater to the diverse needs of its clientele, all while maintaining its commitment to delivering an exceptional hospitality experience.

The Grit to Explore the Unexplored

BUTLER’s relentless pursuit of excellence and willingness to explore new possibilities have been instrumental in the company’s success. By identifying the gaps in the market and striving to fill them with innovative solutions, BUTLER has continued to break new ground in the luxury lifestyle sector.

One such example is BUTLER’s foray into marine services, where the company brings its signature hospitality experience to yacht owners and guests. This expansion showcases BUTLER’s versatility and ability to adapt its services to cater to different aspects of luxury living.

Delivering Quality, Service, and Excellence

At the heart of BUTLER’s success lies its unwavering commitment to quality, service, and excellence. This dedication is apparent in every aspect of the company’s operations, from the meticulous selection and training of its staff to the consistent delivery of exceptional services that exceed customer expectations.

By maintaining its focus on these core principles, BUTLER has built a strong reputation as a trusted provider of luxury lifestyle services, with a loyal customer base that continues to grow.


BUTLER Housekeeping is the genesis of the BUTLER company, a testament to the power of innovation and the pursuit of excellence. From its humble beginnings as the world’s first daily housekeeping service to its current status as a multi-faceted luxury lifestyle company, BUTLER has never lost sight of its vision to make life and living amazing. With a passion for exploring the unexplored and a commitment to delivering quality, service, and excellence in everything they do, BUTLER continues to redefine the boundaries of luxury living.

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