To the untrained eye, watches are just timepieces.

But beyond the ticking hands and fancy dials, luxury watches often have an illustrious history – and a brand identity.

And more than being symbols of prestige, luxury watches also make excellent investments.

Not sure which luxury watches make the best investments in 2020? Read on to find out.

Also read: To be a watch collector, know who’s who, not how much 

5 best luxury watches you should know

1. Tudor Heritage Black Bay

Top 5 luxury watches you should know

(Image Credit: Humble & Rich) The Tudor Heritage Black Bay – a great entry point for luxury watch investing.


Already in its third variant, Tudor’s Black Bay Heritage Collection is a highly coveted line of heritage pieces.

The Tudor Heritage Black Bay sports a full-black bezel and is fitted with Tudor’s MT5602 self-winding mechanical movement with a bi-directional rotor system.

What makes the Tudor Heritage Black Bay such a popular luxury timepiece is not only its retro aesthetic but its price point.

Starting at just half the price of the ever-popular Rolex Submariner, this watch makes a good entry point for anyone looking to invest in luxury watches.

2. Rolex Submariner

Top 5 luxury watches you should know

(image credit: Millenary Watches) The Rolex Submariner was the pioneering diving watch of the 1950s.


No list on luxury watches can omit a mention of the Rolex Submariner.

The pioneering diving watch of the 1950s, the Rolex Submariner is often seen by luxury watch connoisseurs as a sure-fire investment.

Paying homage to classic design, the latest variant of the Rolex Submariner features a black dial and rotatable bezel accompanied by a matching Cerachrom insert.

With this watch, the beautiful aesthetic is paired with powerful functionality.

With a Rolex Manufacture 3135 movement housed in a 904L stainless steel case,  the Rolex Submariner is waterproof up to an impressive depth of 300 meters.

3. Audemars Piguet Royal Oak Automatic

Top 5 luxury watches you should know

(image credit: Monochrome Watches)  The Royal Oak Automatic is instantly recognisable for its octagonal bezel.


Timepieces from Swiss watchmaker Audemars Piguet often grace the pages of luxury magazines, and the Royal Oak Automatic is no exception.

Described as a “true modern icon”, The Royal Oak Automatic is a masterpiece instantly recognizable from its trademark octagonal bezel sealed in place by eight hexagonal screws.

The watch also sports a hallmark design from the acclaimed watchmaker – a “tapisserie” pattern that adds a further touch of refinement, noticeable only by discerning eyes.

4. Omega Seamaster

Top 5 luxury watches you should know

(image credit: aBlogtoWatch) The Omega Seamaster has often accompanied James Bond on the big screen.


Also hailing from Switzerland is luxury watchmaker Omega.

Among its many popular collections is its range of Seamaster watches. Seamasters feature sand-blasted black dials and hands plated with rhodium, as well as a well-polished ceramic bezel that comes with, what Omega labels, a Liquidmetal diving scale.

What makes this luxury timepiece so popular is that its James Bond’s timepiece of choice. Variations of the watch made it onto the big screen with From Russia With Love (1963), Live and Let Die (1973) and Die Another Day (2002).

Take note – the quartz version of the Omega Seamaster is about to be phased out. Discontinued watches tend to fetch a premium from discerning collectors, so do keep an eye out for them.

5. Panerai Luminor Marina

Top 5 luxury watches you should know

(image credit: Monochrome) Despite Panerai’s relative obscurity, the Luminor Marina is well-known across the globe.


Far more obscure than the other entrants on this list, Italian watchmaker Panerai finds an audience among the savvier crowd.

Those who know, know. And those who do know, know the worth of a Panerai Luminor Marina.

Launched in 1977 and reimagined in 2016, the Luminor Marina is one of the world’s best-loved luxury timepieces.

With Panerai’s signature oversized, locking crown guard and the unmistakeable small seconds indicator at 9 o’clock, this watch is a testament to the brand’s ingenuity.

Discover a world of luxury timepieces today

Investing in luxury watches can be a worthwhile endeavour.

But with so much noise in the market and endless timepieces to choose from, picking the right investment for your watch collection can be difficult.

Let BUTLER’s personal concierge guide you on your journey.

With our expertise in luxury, receive recommendations for luxury timepieces, and leave it to our professionals to schedule a viewing session with watch boutiques for you.

Together with BUTLER, you can start investing in luxury timepieces effortlessly.

Get in touch with us and experience the better life today.